Heather Veitch is an American former-stripper, turned Christian missionary who reaches out to women working in strip clubs, offering resources on pursuing a life outside of the adult entertainment industry. She is the founder of the Christian ministry JC's Girls,[1] based out of Las Vegas, Nevada.
Veitch is a frequent speaker, working with both secular and religious audiences throughout the United States. Her expertise and knowledge in reaching out to women working in local strip clubs has been utilized throughout the world by organizations seeking to develop like-minded ministries.[2]
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JC's Girls is an international, faith-based organization that reaches out and offers spiritual support to women working in the sex industry.[2] Their primary focus includes visiting local strip clubs in order to extend an invitation to attend church. Their friendly, nonjudgmental approach includes offering small gift packages along with ministry contact information. Additionally, the ministry participates in the annual AVN Adult Entertainment Expo held in Las Vegas. The organization has set up an exhibitor booth during the convention, presenting a message to entertainers and patrons alike with a simple message. "There is nothing you have ever done that God would not forgive you for!"
The organization has been successful in developing chapter ministries across the United States. These chapters include JCs Girls of San Diego; JCs Girls of Austin, Texas; JCs Girls of Las Vegas; and JCs Girls of Sioux Falls, South Dakota.
In 2007, Veitch began partnering with Annie Lobert of Hookers for Jesus on a joint media project entitled, "Saving Sex City." However, the project was short lived and As of November 2008[update], Veitch and Lobert were no longer producing new episodes.[3]
In 2007, Veitch's life and ministry were presented in a documentary. Directed by award-winning documentary filmmaker Bill Day, the film revealed the inside story of Veitch's life and her struggle to start a ministry for women in the sex industry. The film primarily focuses on Heather, along with the team of Christian women who join her to become JC’s Girls, and Pastor Matt Brown of Sandals Church in Riverside, California. The film highlights the pastor's efforts to support Veitch's endeavor, while facing opposition from his local congregation.[4]
Veitch lives in Henderson, Nevada. She is married to Ike Dweck and is the mother of five children, including a set of triplets born via in vitro fertilization in 2009.